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Brits in Brittany How the authorities could know is unknown, but there are said to be up to 200,000 Britons either owning a property or living permanently in Brittany. Some Brittany Brits will be second home owners who visit on a regular basis, and some will have retired to the region. But many thousands have taken on the challenge of starting a new business as well as a new life in another land. If you’ve ever dreamed of running a gite, bar, restaurant, tea-shop or bicycle hire centre in France, read on. In these pages, we’ll be featuring the stories of Britons who have started a business in Brittany, and passing on their tips as to how best to survive… and even prosper.
Present Perfect
Sharon and Colin Le Poidevin live in North Finistere, but Sharon’s online party and gift business knows no frontiers. Here, Sharon explains how and why the couple moved from the Channel Islands to the mainland of France:
We moved permanently to Plonevez du Faou in August 2005 but we’d owned the house since early 2000, so we did have a slight advantage because we already knew our village, some of the people and the area quite well.
In Guernsey I worked in the finance industry in various well paid posts; senior accountant, audit senior, and my last position with SGHambros was as a (part time because of the children) Senior Trust Officer working in their venture capital department -or Private Equity-as it’s more commonly referred to now. I also occasionally taught accountancy subjects for some of the adult education classes run by the Guernsey College of Further Education for people in the finance industry who were taking part professional qualifications for themselves or their employers.
Constantly busy
Colin worked as a caretaker for one of the primary schools, but when he wasn’t at this job, he would usually be found lending a helping hand to friends or be fixing something for someone else. He is a man who can very rarely sit still for long.
So we were constantly busy - often both working two jobs, and although we were relatively well off in Guernsey, we seemed to be in a constant 100mph rush; one of us running in the door while the other one was running out, and we never seemed to be able to relax as a family.
That was our primary reason for moving to France - for us all to be able to spend more quality time with each other, but another factor we wanted to escape from was: -The worry about how difficult it might be years from now for our children to survive living in Guernsey. House prices (renting or buying) are astronomical in the Channel Islands and we couldn’t see them ever having any financial security in Guernsey without having to work every hour they could and or be constantly studying for exams to get top positions working in the finance industry. If you haven’t got a well paid job, or two reasonable joint incomes, then Channel Island life is difficult.
Although we’ve both been very hard workers all our lives, we wanted our children to have the possibility of “Working to Live” rather be forced into a life of “Living to Work”. We hoped that by moving to France they would have more chance of finding work or a career that they “wanted” to do, as well as giving them the advantage of being bilingual.
From 2005 to 2008 we busied ourselves in France with renovating some other property that we bought in the village into apartments, and then finding tenants for them so that we had some French income. I went to French classes twice a week first year and because we live in the main village, I spent a lot of time with my lovely French friends and neighbours to get a further handle on the language. Colin’s French lessons were conducted solely in the local bars, so unfortunately, although he’s a dab hand at ordering a round in a pub, he can’t actually say much of anything else useful in French!
Whole of France
I was looking for something to do in addition to renovating and renting out properties to supplement our income, so I decided to start a website Party and Gift shop business in 2008. I’d always wanted to run my own business and it seemed like the perfect solution for us; I would be at home all day for the children, and becasue it was my website, I wouldn't have to struggle dealing with people face to face and therefore put anyone off with my language weaknesses. I also wanted to be able to sell to the whole of France (and Europe) and not just be situated or know only in one small area of Brittany.
Our final consideration regarding starting a website in France was that if (fingers crossed!) it turned out to be successful, then we would have a well established business that hopefully the children could help run or take over when they eventually left school. Our area of Brittany is not a wealthy area and looking towards the future, we’re hoping that the business grows enough that if the children struggle to find a trade or employment, then we can all work together as a family run business.
www.fetescadeaux.com was therefore born. We had a lot of bad luck getting the company started so had a terrible start to the business and a steep learning curve to overcome in relation to French business administration and being an online “seller”. It was a totally new experience for us and although it may seem easy….buy stock...put stock for sale...take payment and make delivery; the reality of doing all this in a different language has been daunting.
Our first reality check was understanding how a brand new website works. I was under the impression that you made it look nice and user friendly, put your items for sale and had some good keywords and descriptions about your site so that Google would notice you, and then wait for the customers to come beating your door down desperate to buy your items….WRONG! I’ve been really lucky that we used Sharon Dwyer from Breizh Web to build the website for us, because she has been instrumental in teaching me a lot about how google, keywords, links and marketing work for websites. What I’ve learnt in a year from Sharon has been invaluable and no matter how silly my questions, she’s always answered them and went out of her way to help me. I can’t even begin to imagine how I’d have coped using a French web designer who didn’t offer an optional ongoing help package. Even though I consider myself quite strong on any kind of computer work (because I’ve had to work or a good variety of in-house or other different systems all my working life), I really am pleased that I had Sharon there to hold my hand for this first crucial year because what I knew about how google and websites work was a big fat zero.
Lot of chances
I have never been a fan of ebay, but one thing that we did notice is that ebay does actually work - straight away! We played about with an ebay shop not really very interested or serious about it, but soon discovered that the more items we had on our ebay shop.. the more we did actually sell. The more you sell, the more evaluations you have so the more confidence potential buyers have in you. We registered as an Ebay shop in August 2008 but didn’t seriously use ebay properly until the November. Ebay also has great google visibility for your items, so you have a lot of chances and potential to sell on ebay. I learnt a lot from ebay just by watching what other sellers were doing, and seeing what was successful sales strategies for them. I still find the website much easier to control and use than the ebay shop but we do make money on ebay so until the website has a better customer reach, we’ll be keeping the ebay shop running. Running the two shops is often tricky though and very time consuming, so ultimately I’m aiming for the website to be the main bread winner
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If someone wanted to start selling online without having a website to do it from, it’s surprising how many different ebay type set up’s there are in France. Some of them will even take a download html copy of your stock list and help you install it onto their systems for a small fee so that all your stock is listed on their sites in a matter of hours! There really is surprisingly, a great choice of selling set ups in France so there really is something out there for everyone if you looked hard enough.
Why Party and Gift items; I used to love doing our children’s parties and who doesn’t like giving gifts? I think that people are more likely to spend money on their children, family and friends than they will on themselves so the gift side of the business is just as important to me as the children’s party items are. I like the fact that someone can possibly get the whole party and/or all their gifts from one shop, rather than having to spend hours trawling the internet for good gifts from different reputable sellers.
Our main lines at the moment are our Children’s Themed Party items, Silver Jewellery and watches, (and some other small gift ideas) but we’re hoping to add another side to the business so that we have three strong categories in our shops. We’ll also soon have a good choice of Greeting cards (birthday, anniversary etc) that we will send straight to our buyer’s recipients, similar to what Moonpig does in the UK.
The downside to a party and gift shop is the amount of stock we have to buy to attract our customers. Party and Gift item ideas can be never ending and finding good suppliers is a minefield. It can sometimes take me days to find a good supplier for one or two things that I want to introduce into our shops. Someone starting off by just selling one or two products (either very small or big) would have a lot less complications than what we’ve chosen to do.
So what is a typical working day like at Fetes Cadeaux…..Manic!! I can never tell from one day to the next what I’ll be doing. I start off with a list of things that I’d like to achieve, but it’s not very often that I get much crossed off my lists. I can be inundated with sales one day so printing invoices, updating stock lists, and collecting, wrapping and delivering the items; another day I can be inundated with questions or problems that need to be sorted; or I can have a day where I have no other choice but to get stuck into the admin and book keeping side of the business. Ideally, I would like to spend more time working on improving the site, but often ebay takes up so much of my time that I fall behind on my website work. Colin doesn’t even know how to switch the computer on, so this coupled with his non-existent French, means that everything to do with the shops falls on my shoulders.
Working from home
The downside to running your own business and working from home? Be careful what you wish for!! Running your own business is hard; you know it’s going to be hard when you start out, but the first couple of years are a minefield so what you imagined doesn’t even hit the mark. As for working from home; I love that I am here all day every day for the children but it sometimes feels like I’m a prisoner in my own home. I have to make myself go out and do something different every now and again because I’d just sit like an addict in front of the computer day and night, 24/7; not a very healthy lifestyle! We’re debating making our last building project into a proper shop and this is quite an appealing idea in that all my stock would be well laid out in one area and I could set myself proper work time limits. I’d switch off and walk away at a certain time of the day rather than what I’m doing at the moment; checking my emails every 30-45 minutes throughout the entire day from home. However if the website continues to grow then I’m confident that I can set myself better working limits because the site sales tick along nicely without me having to monitor them all the time, whereas the ebay sales and clients need a lot more of my time.
What would I advise for anyone considering setting up as a commerçant in France? Firstly be very careful about what type of French company you choose to set up. There are so many different types of companies to choose from and everyone has different ideas about which ones are the best ones. If you can get the set up right from day one, you might save yourself a lot of administrative hassle later on. Start simple.
More importantly though; If you can give yourself enough financial security to see yourself through the first 12-18 months without needing the income from your sales then you will take a lot of the pressure off yourself and give yourself the time you need to concentrate on building the business up. If you started an online sales business looking to have a decent income from day one, then you might be disappointed...your sales reputation takes time to build up for one, and until you’ve tried it, (or researched properly what you want to sell) you really can’t tell how well your items are going to sell.
My life’s motto; It’s better to regret something you’ve done, rather than to spend your life regretting something you “wished” you had done….: so even if a year from now the business was to somehow go belly up, I’d rather have tried it and had the experience from doing it, than not tried it-or anything- at all.
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Meet the Glass Lady
Of all the French regions, Brittany is renowned for its love of the arts and crafts. It may be the Celtic influence, but nowhere else in the country will you see such an enthusiasm for all forms of creativity. Where else would every hamlet have its resident artist, writer, poet or sculptor, and farmers take the trouble to create artistic tableaux from hay bales in roadside fields for the amusement of passers-by? This hothouse of artistic endeavour naturally attracts creative people from other parts of the world to come and live and work in Brittany. When the newcomer is an artist/craftsperson and also of Celtic origin, it is almost a foregone conclusion that they will feel at home here. Heart of Glass Claire Morris qualifies on both above counts, as she was born in Scotland and is happy to confess to being obsessed with her vocation and occupation of creating works of art and functionality from stained glass, and teaching others the secrets. 
The Old School House Glaswegian Claire lives and works and teaches in the very suitable setting of an old school house in the hamlet of Locmaria école, a short drive from the sophisticated and historic town of Pontivy in Central Brittany. 
The castle at Pontivy 
'Sophisticated town' Having bought the property in 2006, Claire moved over a year later to set up shop and start a business in Brittany: ‘ For five years, stained glass work was no more than a hobby. I was introduced to the art or craft ( whichever you call it) by a friend and soon became hooked. Then I decided to make the big change and move over to try to make a living from my obsession. The Celtic connection was a great draw, as was the laid-back lifestyle in Brittany- and of course the property prices! " Round the World A typical day for Claire involves teaching other people how to work with stained glass, then making her own pieces in between lessons. The specialist and enormously varied glass teacher and pupils use comes from around the world, and types include antique, cathedral, opalescent and single or multi-colour. Apart from this array of glass, Claire also works with other materials such as agates, fossilised wood and sea glass (glass that has been interestingly worn and weathered on the sea bed for a long time). 
Art for art's sake.. For her own work, Claire mostly uses the copper-foiling ‘Tiffany technique’. 
This is where individual piece of glass are wrapped in copper foil before being soldered to its neighbours. Then there are other techniques and styles involving other materials like lead. 
Wonderful Medium " I design all my own pieces," explains Claire, " and in the gallery I have a selection of pyramids and boxes which can stand alone or make fabulous lamps. Then there are panels which can be hung on the wall or suspended in front of windows. I also make windows and door panels to order. Having a stained glass window panel is fairly normal in the UK, but here in Brittany people mainly associate stained glass with churches. Of course, I'm hoping to change people's perceptions in that regard! I also have some fabulous triskells suspended from a tree in the garden, and have used off-cuts to make glass mosaics around the well and across the garage. The nice thing about working with glass like this is that nothing is wasted and you really can let your imagination run free.." 
So, now she has made the move and settled in, how does Claire think things have worked out for her?: "I have never worked off a plan, but did have two dreams for a long time. One was to live in France, and the other was to work with glass and introduce other people to what a wonderful medium it can be. I have now achieved both those ambitions and it is even better than I ever dreamed it could be. How could I not be happy to be where I am and doing what I do?" 
For more information on Claire’s work and teaching courses (daytime or residential) contact her at: www.tyskol.com Ty Skol Locmaria école 56480 CLEGUEREC 02 97 38 11 99 ___________________________________________________________________________ Little Shop of Hurrahs!
Andy and Natalie bring a taste of Britain to north Finistere:
| Expat, second home-owning and even holidaying Brits in North Finistere are raising a hurrah now that they have a new English grocery store to provide them with a regular taste of home. | Opened in May, Le Petit Shop is to be found at Andy and Natalie Briggs’s large and comfortable home in the hamlet of Quatre Vents, on the outskirts of the village of St Seve and just up the road from the historic inland port of Morlaix. .jpg)
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Making the Move | Once upon a time, Andy (36) and Natalie ( 32) lived in a small village near Leeds. Andy was a financial adviser and property manager; Natalie was customer services advisor. Then, five years ago, the couple decided to make the big move to France with sons Luke and Nathan. | | ‘Like so many Brits,’ says Andy, ‘ we started by looking for an old property to renovate, and nearly bought a ruined mill. It sold the day we saw it, and Natalie persuaded me to view a big, newer place on the outskirts of Morlaix although I thought it would be too expensive. She was right ( as usual!), and we are very glad that we bought this relatively modern house. ‘ |
Adapting to Survive | Like all young Britons arriving to live in France, the couple had to adapt to survive, and Andy started a new career working in the ham factory at Brenillis: ‘ I fear it is not in my genetic make-up to get up regularly at 4a.m. to start work,’ he says, ‘.. so I quickly found a job with an estate agency in Morlaix, and Natalie started work as a nanny.’ | | So what made the Briggs decide to open an English grocery shop in their home? | | ‘ The property market over here was obviously seriously affected by the current financial crisis, ‘ says Natalie, ‘so it was becoming more and more difficult for Andy to sell houses. Also, we were fed up with paying sky-high prices for British food items that would have been so much cheaper in the UK. We talked to a number of British expats who were equally annoyed at being ripped-off when buying a jar of curry sauce or tin of beans. So, we decided to do something about it and provide other people as well as ourselves with British food goodies!‘ | | And how hard was it to literally set up shop in their own home..and a foreign country? | ‘Surprisingly easy!’ is Andy’s answer. ‘One hears a lot about the problems of getting ensnarled in French bureaucracy, but all it took was a couple of visits to Morlaix and chat with the mayor...and we were in business. | 
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Say Cheese | The Briggs’s have been busy with the shop since opening day, and love meeting fellow expats and helping them get their hands on their favourite Britfoods, though they have been surprised at the popularity of some lines: ‘ For some reason we can’t seem to get enough cottage cheese to satisfy the cravings of some customers,’ says Natalie. | ‘ Other really popular treats are wine gums, pork scratching and tea bags! That might sound an odd mixture, but I think the really nice thing about what we are doing is that our customers can get or order exactly what they want. We would not expect a French person to go and live and work in England and not miss and hanker for his or her favourite foods like baguettes and soft cheeses, so why would an expat Brit not miss pork scratching or wine gums!?’ |
French Fans Another interesting aspect of the new venture is the number and enthusiasm of French customers. ‘They love the various sort of cakes that they have perhaps never tried or even heard of.‘ Andy remarks, ‘Even more surprisingly, a lot of them are becoming really keen on Cheddar cheese - and even the ingredients for a good old English breakfast!’
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Order, Order The special ordering facility at the Petit Shop is also proving to be popular, as Andy reports: ‘When we started, I planned to do a monthly trip across the Channel to pick up any special orders for customers, but I have found the need to go every week. The good thing about taking orders is that it also suggests to us which items might become regular lines. Faggots, loose leaf tea and a wider range of shampoo and conditioner are good examples of goods we have now added to our regular range.
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Happy Here Now, five years on from their arrival in France and with a new business and a new member of the family ( nine-month-old Olivier), are the Briggs happy with how things have turned out?: | | ‘ Yes,’ they both chorus. ‘ We were tired of the crime and house prices and school problems in England,’ says Natalie, and France has lived up to all it promised. Like I suspect all expatriates, we found things a little difficult when we first arrived. There was the language problem to overcome, and of course we missed family and friends and the British way of life. But now we have settled in and really do feel that St Seve is our home. We will always be British, of course, and it is so good to have so many British customers who also become friends. What better arrangement could there be for nice people to come and visit us in our own home to do their shopping?’ |
Listening to Customers | So, now that the Little Shop has been launched and is proving such a success, do the couple have any plans for the future of the business..and their lives here? | | ‘ We have lots of ideas for making the service and facilities even better, and that is very exciting,’ says Andy. One of the new lines we hope to offer soon will be UK beers and sherry and ciders. The thing is that we are learning as we go, and listening to our customers so we know exactly what they want. Overall, it has been a very interesting five years. It does not suit everyone to make the move from Britain to France, especially if they have a young family and need to find work. But, as far as we are concerned, the positives of living here far outweigh the negatives, and we are really, really pleased we decided to set up shop in Finistere...’ .jpg)
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Full contact details and information on opening times, ordering and a complete list of lines available at Le Petit Shop can be found on www.lepetitshop.net ____________________________________________________________________________________________________ Half Acre Farm Paul and Roz Chapman are a classic example of a couple who made exactly the right move when they took the big gamble and crossed the Channel to live in France. 
As they say, they wanted a life-style change, but that change was simply unaffordable in the United Kingdom: “ For us,” says Paul, “ England had changed dramatically over a couple of decades; the roads and streets had become too busy, the yob culture was growing apace and political correctness had turned our country into a place we hardly recognised. We loved France and figured we must be able to do a better job of surviving there than George had in Normandy, so moved to South Brittany to give it a go.” “ We sold up and moved over before buying in Brittany,” explains Roz, “ as we thought we would be able to move back to England if we did not find anywhere to buy- or did not enjoy living here. We came over in 2005, and property prices had been zooming up for a couple of years. Our total budget to buy and fix a property was 80,000 euros, and I know a lot of people thought we would not find much for that sort of money.” “ I wouldn’t say we fell in love with the house we bought or anything romantic like that,” adds Paul, “…but it ticked enough boxes to suit our needs, especially as far as the price went!” Non-Starter 
Having bought their potential half acre of Heaven and started on the renovations and improvements, it was time for Paul and son Michael to look around for work: “ The original plan was to get the house set up and then for me to go lorry driving, something I was very experienced at. Unfortunately, it was not until I applied for a commercial driving job that I realised I needed an expensive training course, and all in French! Obviously, that was gojng to be a non-starter for a while. ” Dead Pigs “ Having made a start on the house we needed cash desperately, so it was off to the agencies in search of work. All we could find was a job at an abattoir in Josselin, and I feared it would be some grubby shed with bits of dead pig lying around! As it happened, the place was a very modern and clean and sophisticated factory, and after a month there we were offered a year’s training course so that we could become pork butchers. As that meant a year’s contract, we said ‘yes’ right away. Half way through the course our eldest son Dan (23) arrived to live with us, and he was taken on by the abattoir like a shot. In fact, the management said that if we had any more family members looking for a job, they could start the next day!” Accreditation “ At the end of our training, we were all given CDI’s. This means a great deal for workers in France, as it means you have a safe job and can borrow money on this accreditation. So, there we were, with steady jobs and security. We have moved on to another abattoir since then, and the money is much better.” So, looking back on the past three years, how do the Chapmans feel their gamble has paid off? 
“ I think it has been hardest for Roz,” says Paul, “ as she has struggled a bit with the language. It was naturally much easier for us as we were working with French people all day. She returns to England to see her parents regularly, but, as she says, she would never go back for any other reason as she is too busy looking after all her animals- and us, of course! Dan says he misses the night life in England, but Mike now has his own house and is living with his French fiancee, and says there is absolutely no chance of him going back to Blighty.” For the future, Paul plans to go for his HGV lorry driving course, be self-sufficient for meat by next year thanks to their mini-farm and Roz’s hard work, and also extend the house: “ We have lots of friends both French and British ( and Dutch!) and great neighbours. We could never have a life style like this in the UK, and all in all it has worked out wonderfully well. But as they say, if you want to live in Brittany, you must enjoy weather. When we visited France in the past, we always went south, and we were really surprised at how green and verdant it is in Brittany. Then we realised that it’s so green here because it rains quite a lot! That’s fine by me, but Roz says she would like to hibernate From January to March!” To catch up with the Chapmans and their adventures on the Half Acre Farm project, visit: www.halfacrefarm.bretondiary.com ______________________________________________________________________________________ 
Life of Riley for Artist and Author As well as showing his impeccable taste by being a friend of George’s, Alastair Riley is a multi- talented man.
The former head teacher produces not only brilliant silkscreen print work , but is also the author of two captivating guides to some of the lesser-known vineyards in France and their produce. Born in Essex, and now domiciled in Alderney, Alistair and his wife are perfectly positioned for their regular fact-finding and sampling forays into France. We find Alistair’s silkscreen creations stunning and you can see the great man’s work and buy his books and prints ( at a staggeringly reasonable price) by visiting www.alastair-riley.co.uk 
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Cornering the market atChez Winnie!!When asked what they most miss about Britain, many expatriate Britons living in France do not eulogise about country pubs or perfect summer evenings at a cricket match. What they say they really hanker after is the things they took for granted in their local supermarket or corner shop. Like hard English cheese, real sausages and even baked beans in proper tomato sauce. It is not that they cannot adopt and adapt to the cusine of their host country...just that, quite naturally, they like a taste of home. 
Plenty of parking outside... | 
...and plenty of products inside |
And it is not just Britains who feel that way. Consider the number of Polish grocery shops springing up in the UK, and anyone who has seen a Frenchman looking mournfully at a white sliced loaf in an English supermarket will know how much we all like familiar foods. A couple who saw a market for a traditional English grocery shop in Brittany and set about cornering it are Jason and Sarah Francis. 
Chez Winnie is in the Cotes d’ Armor ( 22) department and can be found in the picture-postcard Breton village of Caurel, which overlooks the lac de guerladan, the biggest stretch of enclosed water in Brittany. With over 400 lines in store, holidaying or resident Brits can pick up anything from a haggis to a sticky toffee pudding. And the locals are becoming more and more enamoured of some Britfood which they once would have crossed the street to avoid. So with gites, a bar or a B &B establishment the common dream for Brits wishing to set up shop in France, why did Sarah and Jason decide on a corner store type operation? “ Before we married, Jason already had a property here, and his mum and dad have lived in this part of Brittany for a long time,” Sarah explains. “ We were both fed up with the UK, and needed to work if we moved over sooner rather than later. The shop at Caurel used to belong to a Frenchman but had been closed down for some years. We started off intending to sell both French and English food, but so many Britons have either moved to this area or travel to shop with us that we became more and more of a British groecery shop.” And travel to Winnie’s the Brits do, with customers coming from all three other departments of Brittany: “ We have a very widespread customer base,” says Sarah. “ Some of our more far flung regulars will shop with us and then go down to the lake for lunch, which is not a bad way to spend a day!” 
Lake District - the lac de Guerdelan So, having made a great success of Chez Winnie, what is next on the menu for the young couple, and what advice would they give to other Britons thinking of starting a business in Brittany – or any other part of France?:
“ Our main plan for the future is to look at the prospects of doing a delivery service for people who find it difficult to visit us. Then of course there is the eternal renovation of our home. We might find enough time to finsih that competely one day!
“As to advice for other Britons who would like to come over her and start a business, a prime rule must be to do your homework in the form of research, and ask yourself if it is likely that people will want to buy the goods or service you are providing. More importantly perhaps, will enough people want your good and services? Then ask yourself if you are prepared to take a risk and do a lot of hard work and come to terms with living and working in a foreign land where they do things differently from back home. “ We have done a lot of hard work and taken risks, and it is paying off for us. We are also loving being here and doing what we do together, and that is a really important thing...” For all contact details and information about Chez Winnie, go to www.chezwinnie.com
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